Flabelus
About You
Front man/Front woman: Beatriz de los Mozos
Location: Valladolid
Mornings or evenings: Mornings
Chocolate or Vanille: Chocolate
Your happy place: Wonderland
About Brand
Name comes from: it’s the combination of the founder’s name and her two best friends: Flaminia, Beatriz and Lucrecia. The project was supposed to entail the three of them but because of covid they decided not to continue whereas Beatriz decided to give it a shot and here we are! We kept the name that reminds us of friendship.
Inspired by: literature and our timeless favorite literary characters.
Why you started: recreating the way shoes are produced and promoted nowadays.
Where you are heading: turning into a worldwide recognized Spanish brand leading the shoes business.
Explain to your grandma what you do: Flabelus is transforming shoes into timeless pieces that are for independent strong women that do want to feel comfortable but also elegant and live with magic.
About Life
Bored if: reality
Feel like dancing if: challenges
Hungry for: magic
Excited when: narratives
Quote: “No winter lasts forever”
www.flabelus.com