HERCLO.LAB
About You:
Frontman/Frontwoman: Maria Izvestkina
Location: Sydney, Australia
Mornings or evenings: absolutely mornings! My favorite, most productive and inspiring part of the day!
Chocolate or Vanille: chocolate, always!
Your happy place: being near the ocean
About Brand:
Name comes from: Her Clo. Lab. has actually created lots of speculation as a name, I think most people think it stands for Her Clothing Label, which I like, but in fact, when it came to me, it was ‘Her Cloth Laboratory’ - which for me meant creating new cloth from patches of fabrics.
Inspired by: my mum’s style, physicality of domestic textiles, 80s interior and visual design
Why you started: After working in the fashion industry for a few years, I was in a bit of a dark space, learning a lot about the effect fast fashion has on the environment. I wanted to be able to use my talent and knowledge for good, as a counter action to that . I wanted to create a space for myself where I can imaging and make, with no harm to Mother Nature.
Where you are heading: to the digital space of NFTs <3
Explain to your grandma what you do:(my grandma would have loved what I do) - “Hey grandma, you know that stack of old tea towels you haven’t used for awhile? I might make a shirt out of them”
About Life:
Bored if: I have to do the same thing for a long time
Feel like dancing if: good tunes are playing!
Hungry for: more people on the street, wearing outfits that make me double glance
Excited when: I find new-(old) materials!
Quote: This Too Shall Pass
www.herclolab.com
