L'envers

About you:

Frontman/Frontwoman: Julie Charvet

Location: Madrid, Spain

Mornings or evenings: Evenings so far but more and more mornings getting older

Chocolate or Vanilla: none

Your happy place: by the ocean, surfing!

About Brand:

Name comes from: “Faire les choses à l’Envers”: doing things in an opposite way, in a different manner, offering an alternative to fast fashion.

Inspired by: My roots (my family comes from the textile industry), painting and the nature

Why you started: it felt like an evidence, an intuition to create a brand that offers an alternative and launch a fashion concept with a slow and respectful mindset, celebrating quality and Spain’s craftsmanship. You know this feeling when assembling slowly different puzzle pieces and all of the sudden all these bits and pieces fit all together to make one unique set making sense?

Where you are heading: Where my intuition brings me! Somewhere combining beauty, balance and sense

Explain to your grandma what you do: Designing clothes respecting humans, celebrating craftsmanship and that you’ll keep forever. And you will have waited a few weeks to get (let's be patient again!)

About You:

Bored if: I don't have time to get bored I am afraid, I am too hyperactive

Feel like dancing if: I see dancing on stage Mick Jagger or Jarvis Cocker

Hungry for: tasty fruits and vegetables with nothing to add on top but just enjoy them alone

Excited when: unexpected things happen - serendipity amazes me!

Quote: There is no great genius without some touch of madness. ARISTOTE

https://linktr.ee/lenvers_fashion