Moti

About You:

Frontman/Frontwoman: Myriam Ponce de León

Location: Madrid, Spain

Mornings or evenings: Mornings and evenings

Chocolate or Vanille: Chocolate

Your happy place: The sea 

About Brand:

Name comes from: My mother. Moti is how I call my mum. She taught me all the values impregnated on this project. 

Inspired by: Nature, art, colors, textures, vibrant people, music. LIFE.

Why you started: After many years of working for the Fashion Industry, I wanted to build my own project but it had to have a real purpose. Pandemic started: retailers cancelling orders last minute, the surplus and waste reality came up to the front row. I had actually been part of that 1 million tons of waste per year but I hadn’t actually realized and seen it from another perspective. 

So, now, I take all my experience in Fashion and turn it around towards a project fully based on dead stock. We don’t restock: we only use what already exists. We close the loop. There is so much surplus out there waiting to be re-directed instead of burnt. 

Where you are heading: Impulsing a Circular Revolution within the Fashion Industry: not only with own collections made from waste, but also in community with other brands, artists, creatives. Building alliances that will knock down the pre-established barriers in this ecosystem. Changing the current paradigms, impulsing a Closing The Loop network based on other brands’ surplus fabrics or finished products. 

Explain to your grandma what you do: Moti is going back to common sense impactful action, just as the way you experienced it grandma. We are actually not discovering anything new, just un-doing what has been happening for years, and changing perspective into a circular revolution. 

About Life:

Bored if: Not learning

Feel like dancing if: Motivated and have a vision

Hungry for: Action

Excited when: I close the loop

Quote: Read the room

www.motirevolution.com

@moti.thebrand