Superegg

About You:

Frontman/Frontwoman: Erica Choi aka @eggcanvas

Location: New York City

Mornings or evenings: It depends!

Chocolate or Vanille: Vanille

Your happy place: In city and in nature

About Brand:

Name comes from: the founder’s childhood nickname and scientist Piet Hein’s self-balancing oval-like volume

Inspired by: the holistic Korean beauty philosophy and the egg’s nutritional values for the skin

Why you started: To share stories about my culture and create effective products that will bring daily comfort to self-care rituals

Where you are heading: tools and space for urban well-being

Explain to your grandma what you do: create beautiful skincare inspired by her!

About Life:

Bored if: never

Feel like dancing if: something yummy is in front of me

Hungry for: progress

Excited when: there’s good news

Quote: Everything happens for a reason

www.superegg.nyc