Evasimin
About You:
Frontman/Frontwoman: Eva Simin Bierwirth
Location: Where ever the sun shines. I am based in Germany, but just made a move to Los Angeles to feel the vibe.
Mornings or evenings: I love mornings, a quit morning with only sun in my face , some Paolo Santo burning and a cozy blanket around me. Preferably in nature, but a simple chair in any beautiful city does the same!
Chocolate or Vanille: Choclate
Your happy place: I have just been on a very nurturing retreat in Italy, Bologna with 14 other women, meditating and playing games all day long on a mountain in the middle of no where for a whole week. That was defiantly very high on my happy places.
About Brand:
Name comes from: Eva is the shortform of Evita , the queen of Argentina, my mother loved Madonna so much in the movie and has a big passion for latin America. Simin is Persian and stands for a shimmer in the air, that can only be seen and not touched. It was the name of a very pround woman, who lost her life, by protecting my father beginning the revolution back in the days when my father left Iran before ‘79. EVA and SIMIN are both my first names, chosen by my Mama and Baba. German and Persian. Like my roots.
Inspired by: Iranian Grandmother, I always saw Crystals, Diamonds and gold around me growing up. It always brought me the most pleasure and a sense of organization in very challenging times.
Why you started: Growing up in a household where depression was known, home was often a dark place, so I needed a beautiful place to escape that was always accessible to me, so I started to create. I was 5 when I first made a little flower bouquet out of seed beads helping the lady of my street every Sunday. I did my first internship by the age of 5. I loved it!
Where you are heading: I am heading towards all like mindset people that are in the need to some spirit – lifting objects. I am heading towards concept stores of all cities in our exciting world of craftmanship and the value of a sustainable and high valuable mindset of long-lasting pieces.
Explain to your grandma what you do: I am the owner of a holistic brand. Holistic is the since of I take care that the whole circle of production is ethically made. From the design that I do myself in the German based studio with my lovely intern Lucy, to production in Murcia , Spain , by women. I am the designer, the salesman, that's why I travel so much, I am doing the marketing side, creating videos, coordinating photo shootings and the online shop. It’s complex and there is much more. Basically I never get bored Oma.
About Life:
Bored if: surrounded by limited people and I am sick and can’t leave.
Feel like dancing if: at night, a nice ambience, cute people around and some good oldschool 90’s playlist.
Hungry for: Carrots lol, I really love them.
Excited when: Excited when I meet nice people.
