Stevie
About You:
Frontman/Frontwoman: Courtney Trop
Location: Los Angeles
Mornings or evenings: Mornings
Chocolate or Vanille: Chocolate
Your happy place: Southern Italy in the summer Southern ItalSoSouthern Italy in the summeruthern Italy in the summer Southern Italy in the summer
About Brand:
Name comes from: Stevie Nicks
Inspired by: Needing an aspect of wellness to compliment and work alongside the chaos in the fashion industry. In almost ever CBD/Cannabis brand there seems to be an artistic aspect missing. I wanted to create a CBD brand that spoke to creatives and give a space within wellness that made sense to the people in my industry, the fashion industry. Products that are beautifully designed, and create a cult-like following similar to fashion brands I follow, but the most important aspect is the way we make our products. Before Stevie I couldn’t find any CBD products that actually worked for me, so I made my own!
Why you started: Honestly, I would go to fashion month every season and everyone around me was completely stressed out all the time. In 2020 I carried the first samples of our goddess oil to fashion month with me, and hand it out to anyone who was complaining to be stressed or having sleeping issues due to jet lag etc…. I also felt like there was space for a high end CBD brand within the industry, and like I said something that was beautifully designed that would garner a cult following within the wellness space for fashion and artists.
Where you are heading: I would love to do collaborations with other luxury brands, I think having two powerful brand join forces and followings, creative, teams etc.. the results are stronger. I would also love to open some sort of wellness resort with all Stevie products, designed in the manner of the brand, somewhere in Italy or out West in the US.
Explain to your grandma what you do: We farm the earth for hemp, we then put the hemp into a juicer and extract something called CBD that you can take in the form of oil or smoke it, or topicals, and it soothes your pain, and anxiety. Basically, all the things that cause cancer (because they were always worried about cancer), we try to lessen them to provide a healthy lifestyle. Then we make the packaging look really beautiful and we sell products that work really well! Lethal combo!
About Life:
Bored If: No one is texting me back and I want to be social
Feel like dancing if: I’m in Berlin
Hungry for: Thai/Ramen/Pho/Dim Sum
Excited when: I’m about to get a new piece of clothing, or see my favorite band live
Quote: The authentically cool kids don’t need people to know they’re cool, they just are.
