Alja Horvat

About You:

Frontman/Frontwoman: Alja 25, Slovenia, stubborn and funny capricorn, obsessed with 60s and 70s aesthetics and music

Location: Maribor, Slovenia

Mornings or evenings: both - I love waking up early and going to sleep late, but morning light has a special place in my heart

Chocolate or Vanille: chocolate

Your happy place: my grandmas’s garden

About Brand:

Name comes from: from my name, as the design of the clothes and prints are both created by me. Boring, I know

Inspired by: I was brainstorming some different names inspired by 60s, boho style, but gave up and used my name instead haha

Why you started: to combine my love for the 60s and 70s, vintage things, illustration and fashion and turn it into prints and clothes

Where you are heading: towards making sustainable & ethical fashion more affordable and accessible

Explain to your grandma what you do: “you know, I create prints and design clothes and I have my fashion collection, but the only thing I can sew at the moment are scrunchies”

About Life:

Bored if: I have nothing to do

Feel like dancing if: everytime I hear music I like

Hungry for: chickpea curry

Excited when: I get a new order/people compliment my work <3

Quote: everything will be ok, so don’t worry

www.byaljahorvat.com