Chia

About You:

Frontman/Frontwoman: Luchi Alfonso

Location: Living in Byron Bay Australia, from Costa Rica, with Italian passport. 

Mornings or evenings: Both

Chocolate or Vanille: Chocolate

Your happy place: The Pacific Ocean

About Brand:

Name comes from: Planting a seed, an idea; which grows into a tree, a project.

Inspired by: More than a brand, we are incubators of environmental and social change, and this is what inspires us. Through our Flagship stores (Australia & Costa Rica) we bring the latest trends in circular fashion and conscious living. 

Why you started: I was constantly battling between my love and respect for the environment and my passion for fashion. Back in 2016 sustainability was just starting to become a word, and there was a big gap and a lot not said in the fashion industry. CHIA was born then, with a particular attention to sustainable materials and quality. 

Where you are heading: Our next flagship store - Ibiza. 

Explain to your grandma what you do: Hi Mamama, today I’m designing skimpy bikinis that won’t fit you, but we’ll soon launch our grandma sexy swimwear line with a rococo angel pattern you’ll like (Grandma laughs). 

About Life:

Bored if: The surf is not consistent (meaning you have to wait too long for the wave to come).

Feel like dancing if: Anytime, anywhere, don’t even need music.

Hungry for: Change

Excited when: I hear about a new material made of algae or a textile recycling facility is opening near me! And of course friend’s themed birthday parties. 

Quote: “I love not Man the less, but Nature more” - Lord Byron

www.chiaswim.co