HYER GOODS

About You:

Frontman/Frontwoman: Dana Cohen

Location: Brooklyn NY

Mornings or evenings: mornings

Chocolate or Vanille: chocolate

Your happy place: floating in a calm sea in the sun

About Brand:

Name comes from: It’s a riff on higher!

Inspired by: essential silhouettes meet joyous color, always in support of people and planet

Why you started: After a decade as a fashion designer witnessing wasteful industry practices, I was inspired to find a way to create beautiful products using waste as a resource.

Where you are heading: So far we’ve upcycled almost 1,500 lbs of waste. Our goal is to get to 3,000 lounds by the end of the year! 

Explain to your grandma what you do: We take leather trash and transform it into gorgeous, gorgeous bags.

About Life:

Bored if: not learning

Feel like dancing if: there’s literally any music on

Hungry for: travel

Excited when: my toddler experiences something for the first time

Quote: If you’re gonna get wet, you might as well go swimming.

www.hyergoods.com