Verloop

About You:

Frontman/Frontwoman: Ella Lim

Location: Between Hong Kong and New York

Mornings or evenings: Evenings (the later the better)

Chocolate or Vanille: Vanilla

Your happy place: Sunday dim sum with family and friends

About Brand:

Name comes from: It’s Dutch for process – a nod to behind-the-scenes creativity and all the expertise that goes into our knits.

Inspired by: Assemblage and collage, Bertjan Pot’s work

Why you started: Hated seeing so much textile waste in our family’s knitting factory.

Where you are heading: Expanding our home collection into more objects using new materials.

Explain to your grandma what you do: I use leftover yarn (in the knitting factory you founded) to make colorful, modern knits.

About Life:

Bored if: I forget to bring my sketchbook and color pencils.

Feel like dancing if: Chromeo are behind the decks!

Hungry for: New York bagels — I’m back in town after 2+ years away.

Excited when: I have a new product idea.

Quote: “You can’t use up creativity. The more you use, the more you have.” Maya Angelou

shop.verloopknits.com